This was my first time using The Shade which was recommended by a friend.I have regularly coloured ash blonde hair, but with Melbourne's lockdown was looking to colour my hair myself with the help of my gorgeous daughter ! The kit arrived quickly and included everything you could possibly need.....except the hairdresser :) My natural colour is nearly platinum white all over , I know this as I lost all my hair 3 years ago to cancer treatment and it came back white as snow! I also have red head genes so sometimes my colours have thrown to red! I was really pleased with my online colour consultation, lovely friendly emails, but went a shade darker than advised , to Dark Ash Blonde . I chose this colour as my hair tends to lighten up quickly . I have long hair and found the the sachets supplied were enough to cover it. The dye has almost no smell , doesn't sting and the shampoo and conditioner supplied leave your hair feeling great! Very , very pleased with the outcome !