The main selling point of the store is its creative design on the merchendise am afraid the other areas need to be improved....i for one ordered 4 t-shirts at a time was shocked to find out returns are a little problematic...am happy with the prints but the fit is bad and i dont want to try other sizes since the returns are not easy...also am pretty sure the quality and sizes vary among different shirts although all are supposedly same size...i got one shirt that is definitely bigger than the others can be spotted merely by looking and comparing.....i feel the quality also could be better at Rs.500 ..i could buy very soft high quality t shirts at other stores at similar prices...the ones at souled store a bit rough and the dry plasticky print can be felt on your body when you wear it....but only reason i buy is bcos of the designs if i find another store with that am afraid i would shift.