Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. I have used this detergent my whole life. I am now 65 and looking for a new product. They are now selling their product in an apparent easy pour jug. Ha! I could hardly twist the bottle cap and when I poured the bottle liquid went everywhere, including the side of the bottle when upright. They don’t have a star rating for my opinion because it would a no star one.