Tide is the worst bank I have ever dealt with. I signed up in October 2024 for the £200 incentive they advertised, but I’m still waiting for it. Instead of honouring their promise, they’ve bombarded me with pointless emails and empty excuses. Their customer service is utterly disorganised, with no record of past conversations and no proper complaints process in place. Their advertising is blatantly false and misleading. Tide feels more like a scam than a legitimate bank, seemingly only interested in collecting personal details under false pretences. They will waste your time to such an extent that you’ll simply give up on their £200 false offer and move on. Avoid Tide at all costs. They are incompetent, dishonest, and a complete waste of time.