As a novice sake drinker, I’m comfortable saying I initially found Bushido sake by simply searching it’s name to see what appeared, then bought the product based more on the concept and design of the can rather than hopes for palatability. That was ten orders ago. Bushido sake now remains an enduring staple in my refrigerator, a convenient go-to alcohol to bring on vacations and a bedside drink when reading or watching TV before calling it a night. It’s incredibly refreshing and, not only does a cold can reinforce its crisp taste, the logo design itself is worth keeping the container afterward. Worth every penny.