There is lots of granola on the market. Most brands brag about how healthy they are -- non-GMO, organic, natural, on and on. But when you look at the ingredient list, you find seed oils, sugars (often not with that name) and ingredients that aren't food, that is, real food. If you want a granola that's made from real food, natural grains, nuts and fruits, True North is the best choice out there. On top of it, they're a real small business run by real people who just want to do the right thing. Do yourself a favor and try it out. If you do, you'll likely become a multi-year customer like I am.