While everyone makes their granola different, true north stands out as uniquely delicious. It's strikes the perfect balance of crunchy vs. Soft, salty vs sweet, reliably tasty versus surprising. Almost every time I'm eating another granola, there's a moment when I think "this is good... But honestly I wish this was true north." Aside from the taste (which is outlandishly good) the folks who make this amazing humans with a lot of heart and kindness. They're always writing very thoughtful notes they come in the box and I feel so much better giving them my money as opposed to some big faceless corporation.