Trustpilot demand money for advertising and subscriptions to change reviews or delete them. You can tell those that subscribe and pay Trustpilot to cleanse their star ratings such as Argos to those that don’t John Lewis. If you are not subscribed as a business anyone can write anything and it won’t be removed for the business even if it breaks their own code of conduct. It’s completely illegal against Google guidelines and Trustpilot has no integrity.