A Serious Caution for Other Businesses After more than 30 years of running a company and dealing with countless suppliers, I have never encountered a service as unhelpful and rigid as UKbride. I originally signed up for what was advertised as a free trial. I never completed my business profile and never used a single feature of the platform. During this time, my best friend was terminally ill and I was spending every day at the hospice while our business was effectively on hold. Because of this, I missed the small-print procedure for cancelling the trial before it rolled into a paid subscription. The moment I realised the oversight, I contacted UKbride to explain: The account had never been set up or used. The business was temporarily closed during a family tragedy. I was willing to restart the trial at a later date when we reopened. Despite these facts, UKbride immediately demanded £4,398.80 and has now initiated legal proceedings. Every representative I spoke with repeated the policy word for word and refused to consider any flexibility or basic compassion. What I found most frustrating: Zero empathy or discretion – no acknowledgement of the bereavement circumstances. No practical resolution offered – not even a credit, pause, or transfer of the trial. Communication that felt scripted – each email or call was essentially the same stock response, giving the impression that customer concerns are treated as an inconvenience. Aggressive pursuit of payment – moving straight to court action rather than exploring any compromise. I rarely write negative reviews and always try to give a company a chance to put things right. Here, every reasonable request was ignored. Other businesses deserve to know how inflexible and transactional this experience has been. If you are considering a trial with UKbride, read every term carefully and be aware that even a genuine personal crisis will not stop them from enforcing payment in full. In my view, this is not how a customer-focused organisation should operate.