Here it goes ya'll...... If I could give you a ZERO on Google Reviews I would. Today was the 1st and last time I will EVER shop at ULTA. For my birthday I received several gift cards for your store. I attempted to place an order, but your system or policy does not allow for more than 1 gift card purchase per transaction. Why? Who decided this? So I was forced to do separate orders to use my cards. Order #1, went through just fine. Order#2, you charged my bank card and my gift card but did not process my order. So I have to call (3 times I might add) to speak to one of your home-bound customer service agents who basically could not be of assistance. So not only did I have to place more than 1 order, and call more than 1 time, but I am told now I have to wait 3 to 5 business days for the $ to return to my bank and to my gift card??? I needed my products today, not 3 to 5 business days from now. You guys have completely ruined my birthday and given me the worst experience I have ever had. I have NEVER had to do more than 1 transaction for any store to use THEIR gift card! This is ridiculous, a waste of time and energy, and in the end, nothing will change because you are a BIG company, and I am a il person whose $250 does not mean anything to your billion-dollar industry. From one of your "could've been" customers you take for granted. Bb Rivera