Ulta Beauty Reviews

Name: Ulta Beauty
Rating: 2.66

2.7 Rating 372 Reviews

39 %

of reviewers recommend Ulta Beauty

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Metrics

2.7

Based on 372 reviews

Shipping & Delivery
Delivery Methods	Courier, Postal Service
Average Delivery Time	Over 7 Days
On-time Delivery	Greater than 84%
Accurate And Undamaged Orders	Greater than 75%
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Under An Hour
Customer Service	2 out of 5
Returns & Refunds
Returns Process	Could Be Better

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Ulta Beauty 1 star review on 11th October 2025

Anonymous

Anonymous // 01/01/2019

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“Hello, At the store in Henrietta NY, I was assisted by Myonnie. She was very helpful, friendly and knowledgeable about the products. Thanks”

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Posted 2 days ago

“How does it take 10 to process a payment?! Multiple managers online with different answers. Will never shop there again. Awful customer service in general.”

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Posted 1 week ago

“I am beyond upset and disappointed. My Ulta account has been hacked 4 times this year. Almost 500$ worth each time. I've sent over 80 emails back and forth with their customer support. They have YET to secure my account or come up with any other solution. So beware anyone that uses ULTA they are not verifying identification nor is your online account secure. I've asked to speak to the supervisor or a representative from headquarters and they have told me one will have to contact me back on MULTIPLE occasions. Their customer service is awful and I'm really bummed loc I love Ulta. But this entire experience that continually keeps happening is extremely frustrating and makes me feel unsafe using my own account.”

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Posted 1 week ago

“This store is amazing, they are friendly and courteous and make you feel sooooo comfortable”

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Posted 2 weeks ago

“Ordering online was such a horrible experience. I was also charged twice and it said it was unable to process my order multiple times. I have no idea if they have an order for me or not, but I now have to dispute charges with bank.”

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Posted 2 weeks ago

“I had an 11 am appointment for an ear piercing. I was already en route to go there and I received a phone call 10 minutes prior to my appointment time canceling. That’s completely unacceptable and inconsiderate, you wait 10 minutes before my appointment time to notify me? Don’t worry, I’ll never use you guys for that, or anything else.”

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Posted 3 weeks ago

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Posted 3 weeks ago

“First time l was in and loved it! Great selection and prices! Jenna and Star were excellent!!!”

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Posted 3 weeks ago

“I went to the town center location today and a nice friendly, very patient and caring employee by the name of Andrew helped me. He was so knowledgeable about skin care all the way to make up. So many other customers needed assistance and he was able to multi task and help us all. I'm so pleased with the service i received and if your ever in the area stop by and ask for the famous Andrew.”

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Posted 3 weeks ago

“This place is trash! Do not place an order online. You will not get it!!!! Dispute the charge with your credit card because ulta WILL NOT cancel your order because they said....it has shipped. They are full of it! Don't do business with them! You have been warned!”

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Posted 3 weeks ago

“The worst Customer Service experience I have ever had.I bought something from them and I shipped it out to my mom. It didn’t work over there there because they don’t support the app. It took a while to bring it back to the states. The item was never been used. I didn’t ask for a refund. I just asked the exchange it for another one will be used overseas. They didn’t want to exchange anything and they got so nasty with me. And very disrespectful. And now I have to live with that. the price of item was $600. I have no use for this item right now. Never again.”

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Posted 3 weeks ago

“I stopped by Ulta to try to find a new foundation as the one I am currently using will go out of business very soon (KVD). The makeup consultant,Amanda at Ulta in. the Cross County mall, helped me to match my color to a new line that I had never even considered. She was patient, and so kind and, down to earth. She reassured me that I would eventually find something to replace the KVD and she was correct because in time I was able to achieve that. I was most appreciative of the time she took to work with me.”

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Posted 3 weeks ago

“I wanted to share my experience with Ulta’s phone customer service. I’ve always purchased products in-store using my account, but this was my first time ordering online. When I tried to log into my account, it asked for a 6-digit verification code sent to my email. Despite resetting it several times, I never received any email from Ulta. So, I called customer service. After verifying my information, the agent told me my account was blocked and that I was considered an "unknown person." They said I needed to go to a physical store and present a photo ID. I was confused—does everyone need to show ID just to place an online order, even if they already have an account? To clarify, I called my nearest Ulta store, which is about 16 minutes away. The store manager, who has been working there for around 10 years, told me she had never heard of such a requirement. She verified my information on file, confirmed everything matched, and advised me to contact customer service again. When I called back, a different agent helped resolve the technical issue without requiring me to visit the store or present an ID. Everything was fixed quickly and efficiently. I’m sharing this experience because I believe the first agent I spoke with needs additional training. The situation could have been resolved much more smoothly from the start.”

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Posted 4 weeks ago

“Ulta has the worst exchange policy. When purchasing sale items (I.e., 21 Days of Beauty), you cannot exchange the item for the same product but a different shade once the sale is over. Given that their biggest sale is 21 Days of Beauty, an item is only on sale for one day. If you’re purchasing the item online, you won’t receive it till a week later. There’s no way to exchange the product. Since I couldn’t exchange it, I wanted a refund. They informed me that I needed my original payment, which I didn't have since the item was gifted to me. I went through the process of adding my friend’s credit card to Apple Pay to process the refund, returning to the cashier line, only for a different sales associate to not even ask for the credit card. All they needed was my friend’s phone number! They could have shared this from the get go!”

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Posted 4 weeks ago

“Misleading information on shipping times and poor customer service issues/ personnel earned a one star rating = poor.”

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Posted 1 month ago

“Absolutely horrible! I have been looking forward to getting my ears repierced ( after yrs not able to wear earrings(double)). I booked a month ago, AND SAVED the little bit of money I have; looking forward to it this day & surprise my husband that I will finally be able to wear earrings my husband bought me again. I live about 40 min away I got all dressed ( I live way up in the mtns, so its a big deal to go to town). I scheduled with one of the girls that does it, who was highly recommended. So when I got there, I went to the cash register, and the girl went over to her and told her I was there, she asked me if I could wait thirty minutes because she's behind schedule with a hair appointment customer.I asked, does it cover both sets of earrings.They said, yes, then one of the girls came around and showed me the earrings to choose from etc, and so forth.I went and sat down inorder to wait 30 min., then they asked me what to sit in the chair, but, another girl came over and said, I hope it's okay that I do them because the girl you who was supposed to have do them is busy,and behind schedule, she went on to say, that or you can always come back!! Now my $ situation is tight & I live 40 minutes away.... an inconvenience is an understatement. I said, no, that's fine. You can do it do it then. I brought up. I'm getting them double pierced, and she asked me, which side or whatever, I stated.. double pierced, you know, one set on each side, I was confused becauseshe was looking at me confused. She got the manager, and I showed them what it said online. And they all agreed that it was misrepresented online, and it shouldn't state it the way it was and SHOULD STATE PER set!! every time I've gone anywhere to get earrings done for my granddaughters, or whatever it's priced as a set Needless to say, I left and never plan to go back. And of course, I did not get my ears pierced, so I left with a day of disappointment.”

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Posted 1 month ago

“I walked in with my mom to grab some stuff and cash in my birthday gift, then I went to the register they told me they were out of the gifts and the mirror that came with my daisy perfume. Never going back there again”

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Posted 1 month ago

“Ulta you are the worst company I ever had to deal with the rudeness you can cut with a knife very unprofessional customer service don't ever get a credit card with them even after you pay it they shut you down and they don't notify you at all then when you call customer service they act like they don't care I will never shop in their store ever again they don't have anything Worthy prices are too high very unfriendly customer service”

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Posted 1 month ago

“I was in the Hudson MA site and I had a salesman help and he was great. It was close to closing yet he was very patient going to a couple of areas to finally locate the exact pallet I needed. His name was Jackson”

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Posted 1 month ago

“I placed a pickup order & forgot all about it until I got an email that the order was canceled. I sent a chat message on the website and they couldn't help me cuz the order had expired. I called the store#679 & spoke w/ Lottie she said she would redo the order for the sale price it had originally been bought for, she went above & beyond, so amazing, thank you!!”

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Posted 1 month ago

Ulta Beauty is rated 2.7 based on 372 reviews