I ordered brow-tinted volumizer on line oct 30. I came to the store oct 31 and realized my driver's license was at home because I had a zoom call with the government TSA. Subsequently, the store at Easton Town Center would not let me p/u my purchase due to the policy of Ulta--that I would have needed my picture ID. I realize that the email to confirm said "show your pictured ID" but did not say Picture ID needed to p/u nor did I realize I did not have my ID w/me. I showed them my Medicare card, Facebook, Linkedin; Geez, I am 69 years old --and as an entrepreneur--I would have taken the word of a good client. It was an error--they could have asked me to send a copy of my ID when I got home. I called Customer Service to cancel and they would not until 6 days. nothing else. I am very dissatisfied with this. While I understand that for the most part, it is important to have rules--but in this situation, they should have "bent the rules". I spend considerable $s on beauty products and will prefer now to go w/Sephora instead of you due to this inconvenience. I rarely have time to p/u products live. SueK Columbus