I have been a fan of Under Armour for many years. I received a gift card that I very much looked forward to using. It was for $25. I was intending to buy items in excess of the value of the gift card for my purchase. Thrilled to place my order, i went to apply my gift card, which was deemed "invalid". I contacted customer service, who advised that my gift card could only be used in store. It appears that the closest store is in NYC. I do not live in NY. I was shocked as I do almost all of my shopping on-line. I explained the situation. The customer service rep said "I'm sorry" but the company would not allow me to utilize the card (note: it referenced on the back that the expiration date was July 2027). As a lawyer, I was astounded at the clear misrepresentation. As a long-term customer, I was genuinely surprised to be dismissed. I will be buying my items elsewhere. This was an extremely disappointing experience from a company that I have recognized for many years to be a reputable operation with honorable business practices. I hope that this review helps them to re-think this policy as it was an unfortunate act of disrespect to a faithful consumer.