Delivery to the store should be free , it puts you off potential purchases. Some items you want to purchase are around the the delivery fee , this is a disincentive to buy the item. Your stores don't have all the products shown on the website so customers don't get a chance to avoid delivery charges as the product is not in the store. Furthermore there isn't a wide range of stores , for example none in Birmingham city centre this is a great inconvenience and futher forces people to pay a £5 plus delivery charge.
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