In comparison with other online retailers, USC is non the par as it fails to value customers spending larger amounts online. This being due to the fact that there are no incentives. I.e. Spend £70 to qualify for free delivery, spend £100 to qualify for free delivery. Thus reducing the amount of purchases one has online, as although USC might stock an item at a discounted price when compared to others. Customers still end up paying the same or even greater amounts when calculated with delivery costs.