Hello
I hope you take this as constructive criticism.
I am a non UK resident and I have used your site before many times. The product is excellent and as far as the process is concerened everything follows through well. However I have 2 complaints. The first I regard as serious as it relates to pricing and the second one, though rather poor, I can live with due to the cost of shipment.
I will start with the first complaint. I am a non UK resident and my experience with dealing with similar sites as yours, in particular amazon.uk, is that as a non UK resident I do not pay VAT. A sale to me is regarded as an export and should be VAT exempt. As I mentioned before in comparison I use amazon.uk and with all listed prices the VAT is deducted. Your site does not explicitly say that prices listed are ex VAT so I will assume that they are inclusive of VAT. Therefore I suggest you get the site programmers to do the necessary set up changes to detect overseas buyers and as a consequence deduct VAT. If this to your mind is a company policy not to do so please state it on your website and let potential customers decide if they wish to continue to purchase from you are not. One way or another this needs to be addressed
My second complain is the shipment packaging. The way you send an order is akin to a person stuffing a laundry basket with dirty clothes. I accept the fact that for cost that a satchel is used to save on cost as compared to a carton, however, that doesnt excuse the fact that the clothes are thrown in haphazardly. Let me give you an example. I bought 7 items being a combination of t-shirts and a coat. Most t-shits looked as if they had been grabbed of the store rack, the hangers removed, in the process the plastic covering ripped and just thrown in the satchel. Only 1 t-shirt looked as if it came from the storeroom and was packaged in a manner you would have received it from the suppler being folded and tighly sealed in its plastic packaging. When the satchel arrived the garments were halk if and half out of the plastic covering and rushed in such a manner as to make you wonder. As online retailers I am sure you are aware of the value of presentation to the customer of purchases when they are received.
Outside of the above 2 issues I think your site is easy to manouvrer and to use and the product is great. I hope you can address the other points
Thanks