Hi, I'm very happy and love you guys - love the brand, the juice is great, easy to find and buy, deliveries work well. Would like to see more pinot (Cool climate: Yarra, Geelong, TAS, Mornington etc) in the $12 to $20 range, and more Aussie Bubbles in the same price range. I'm in marketing, your brand, your brand promise vs delivery, and model is awesome! I only buy wine from you. Got an idea for you: Find a restaurant/bar that only offers your core range of wine, a good way to engage new customers and build trust in the quality of your wine. And I'm sure there would be plenty of bars/restaurants that would happily work with you on this idea if the margins are good for them, and if you segment your EDM database and reach people in their area, plus this is a low cost/medium effort direct to customer marketing strategy and with an incentive will definately drive new people and sales to www.vinomofo.com and by getting the product across peoples palets that will overcomes any objection, delivered by the restaurant/bar staff that the traditional Dan Murphy's customer might have with your brand. You could also do a trial here and put your team into the bar/restaurant as new age, fun Sommelier, not the typical boring type. You could present it in the bar/wine menu as "Premium" for $25+ bottles on your website, $15 to $25 "Quality", $10 to $15 for "Our buyers love..." range, and do "Boutique", and ties back in your strategy with "Women in Wine, "Small batch" etc. Just a thought, I'm a marketing consultant and would happily work on this with you. Mark, 0400667221 mark@converjmarketing.com Let me know what you think