In my experience of having been with Vitality for four years, I am beginning to think that it is a company that is not concerned with the interests of its members. It is a classic example of style over substance using an expensive Ad agency and celebs to sucker people in for a truly awful service. It is so difficult and lengthy to start a claim that you just just give up, get over whatever it is or I imagine end up in hospital. They never answer emails and never honour callbacks. I cannot understand how they are able to trade in this way. If you have developed any condition while a member then you are in a very unfortunate position. This is a gimmick company designed to get you half price at already overpriced shoe shops and gyms, not much else. There are much better alternatives out there.