This is my first day using the e pen, I'm very happy with the flavour, I'm using golden tobacco and the taste is very similar to the cigarets I've been smoking. The e cigarettes I've used in the past have tasted foul. I've tried for years to quit but I have a real positive feel with my Vype. The taste of tobacco is very important to me so I'm very satisfied with my selection. I want it to taste like a cigarette not a fruit cocktail.