I am a very dedicated customer. For me only Waitrose and M&S have the necessary food quality that I expect as a French born person. However, recently, Waitrose has been disappointing. Nowhere enough innovations (same old). In addition, some food items, such as Guinea Fowl or Duck Breasts unavailable on line (or in store - Bromley Branch). Please remember that Waitrose is or should be for the better off - the low classes, (unfortunately for them), need and do shop in cheaper supermarkets. There must be quality, more expensive supermarkets for the better off. That is a fact of life. So, please do not lower your standards.