Reasonable price, helpful advisers and good technical advice support. Only negative was the delivery which was due to come to the showroom for collection, and not once but twice did it not arrive on days I had specifically booked time away to collect. The other small problem was each reel wasn't labelled so hard to tell which length each LED was (had 3 runs, each similar length but important I got each one in the right place) and the 4 core cable wasn't coloured properly, they were red yellow blue and black instead of red green blue and black. Overall though, good and would use again.