I Have over the years developed a taste for good wine.Although some labels available through both liquor stores and supermarkets can be ok however they do become repetitive( buying the same old same old ). I tried a couple of wine supply companies including wine friends. I chose wine friends as the standard and variety of wines I receive are consistently at a high level.( which naturally I enjoy drinking and sharing with friends) Plus you have always promptly and efficiently dealt with any requests or queries.Also I look forward to reading your taste notes which are fun. Along with your no hassle deliveries to my door. This is why I rate your product and service excellent. Cheers Graeme