I very much enjoy my subscription to WineFriend - 1) it's very convenient & it allows me to have a regular top up of wine without me forgetting to pick some up at the store 2) I really enjoy tasting other brands and types of wine that I would otherwise not have chosen. I especially enjoy the Wild cards, usually they are the wines that I most enjoy and never would have chosen myself. 3) I like the loyalty gifts to give to your customers, so many companies focus on giving 'gifts' or deals to bring in new customers, I appreciate that WineFriend values loyalty. And in doing so I end up recommending you more!