Bought two wool pillows as I'm not keen on the idea of feather ones as no supplier can 100% guarantee that they are cruelty free. Searching around I can across these - ideal as we wanted soft, washable pillows (hollow fibre ones claim to be washable but end up a lumpy mess)- and I like to support British industry too. Best of all you can adjust the amount of wool to get just the right softness. Okay so they are not cheap (although they were on offer at the time) but we intend to use them for a long time, plus hubby gets very warm round the neck in summer so we are hoping this will help. They've only had a quick try out so far as we are having building work done, but I think they are going to be great, and we are hoping to be back for more bedding! Very quick delivery too, in lovely carry cases so we can take them away with us too!