Bought a wool pillow from a high street retailer a couple of months ago. It was very cool but horribly lumpy. Saw the Wool Room pillows online and liked the way pillows are filled with little curls that can be removed or added to, so I purchased two. Mr Grumpy (my other half) who loathes change or any kind, muttered and moaned when I replaced his terrible old pillow with a new Wool Room one. Next morning? Utter silence, no groans, no complaints of "my neck''s killing me" and a week or so later he conceded it was the best night's sleep he as ever had. As for me- blissful cool sleep (well, except for the snoring beside me)! Bravo, Wool Room - and I've recommended to all my friends too!!