I needed a new mattress. I tried loads of conventional ones in shops and got totally confused by the choice out there and nothing felt 'right', but I did a bit of research and thought that wool was the way to go due to it's great natural qualities. I took a total chance on ordering one from the wool room. I liked the fact that it was made in the UK, that the wool was locally sourced, etc. I placed my order, was contacted by Rob at the Wool Room straight away to sort out delivery, arranged a date and the mattress was delivered on that date by a great crew who confirmed delivery the night before and phoned when they were getting near. The mattress is divine! You sink into it a little way and then it is supportive - obviously it's going to take a little time to settle in, but I've not woken up with hip or shoulder pain since I've been sleeping on it (only 4 nights so far). It's a bit like sleeping in a hug! Excellent service, excellent product - perhaps they'll give me a wool duvet to try for being so gushing about them :) If you have the funds (and the pricing for the item is very reasonable looking at similar products) you are paying for decent quality that should out last a lot of the high street stuff and you are supporting UK business.