I do all my shopping online and NEVER leave reviews but I am so pleased with the wool room i was motivated to share how beautiful their products are. I had already bought a Fogarty wool pillow which turned out to be too flat for my neck. so i first bought the deluxe pillow and extra wool to get the right padding. Beautiful pillow, so well made and the quality was worlds away from the cheaper Fogarty. I then began to read about the health benefits of wool and researched wool duvets extensively and was close to buying the Fogarty one - am so glad i didnt - its not all natural and contains syntehtic fabrics. I decided to go all in and purchased a wool duvet, a wool matress protector and a wool blanket for layering in colder months. i sleep alone and really feel the cold, i usually have a thick duvet to keep me warm so had concerns about if the very thin wool duvet would do the job. I bought the deluxe medium. just had some of the coldest nights in a long time and i have been very snug. i love the new bedding and am very happy to be all natural wool. No complaints about strong smell for me, cant smell my duvet at all and i have super sharp sense of smell. everything arrives in calico storage bags which is a great touch. The wool room might be more expensive than cheaper lesser quality rivals but is so sort the investment. very very happy and fully recommend.