They always have low prices on both brand and own brand products which makes my monthly shops incredibly reasonable with money left over for some treats. The website remembers my favourites and I have an 'essentials' shopping list saved with them for ease of use. When it comes to check out, there is a reminder area of things you have purchased before that might have been missed - I always find 2 or more products I had meant to buy but forgot on that list. The delivery personnel are always incredibly friendly and very helpful.