I think Card factory is a brilliant store, with reasonably priced cards unlike some of its competitors who charge extortionate amounts for cards. I went in there yesterday afternoon and being a week before Christmas, it was of course really busy with a long queue. One of their staff used her initiative to reduce the queue and started serving at the back of the shop just using a calculator and a bag of change to give customers. It worked wonderfully! I was so impressed as it is very rare that you see such quick thinking and flexibility in adapting to customer service requirements (she was an older lady so I'm sure that had something to do with it, younger ones wouldn't have a clue!) Well done Card factory! Other stores should look and learn.