Like most of the men, I was also confused about custom dress shirts and made-to-measure shirts. Made to measure shirts always use some kind of standardization in patterning unlike custom-made shirts. I have recently bought a custom dress shirt from Cerise custom shirts. The company truly creates bespoke shirts by stitching from scratch using your exact measurements.  I am greatly impressed with their fabric selections and the quality of the work. Previously, I have used made to measure shirts and know the difference. The experience of custom dress shirts is far beyond the made to measure shirts