When I look for a supplier, I look for 1) large selection of product, 2) Good pricing and 3) Product expertise from the staff. As soon as I saw their website, I knew this was a supplier with a wide variety of product offering and great pricing. When I contacted them about what I was looking for, they helped me narrow my search to just a few brands. I'm extremely satisfied and will be a regular monthly customer. I'm a very loyal customer, which they'll soon find. Kudos to ET!