If you got two x four pints of milk delivered late on a Tuesday morning would you expect to have to use it all before the Friday because the 'use/best before' was midnight Thursday? I complained to Iceland Foods and got the following message. Hey Frederick, Iceland would class 2 days or less as short dated. As your order arrived in a 10 - 12 slot we would count the 28th as a day therefore you do have 4 days on the milk and would not class this as short dated . - Holly Actually the delivery was almost lunchtime Tuesday so up until the best before starts at 00:00 Friday is 2 1/2 days (Tuesday PM, Wednesday, and up to midnight Thursday). I think Iceland use deliveries to shift items with short use before dates. I got milk from the corner shop this morning to use from Friday, and including today that has 10 days life on it!