Paid for fresh bread but expired loaf received, was promised a replacement that day but it never arrived. Call centre promised £10 compo and a fresh loaf and put me through to stroud and i was put through to bakery and i was told that the reason was that " we probably ran out of bread " ,He then promised to send my replacement, but was about to replace the receiver without any of my contact details, proving that again i would not be seeing any bread. And even though i gave him my contact details, its now wednesday and a week will be up Friday and no phone call, no Tenner and no bread and i have to tell you that iceland are guilty of FRAID. They have fraudulently passed me over as a fool by deliberately sending out out of date bread whilst charging me full price and as i am responsible for an elderly disabled person that has special dietry needs which requires bread, this has angered me as i have been lefy hanging on for just under a week and its obvious that i wont be receiving my loaf which i ordered in good faith and i have been a regular customer every week for over 2 years , each order in excess of £100. FRAUD IS A SERIOUS CRIMINAL OFFENCE and i shall be taking my custom elsewhere and if i dont receive my bread i shall be reporting this as an offence . I shall also write a review daily online. I will not put up with a cheat