My local store is brilliant. BLANDFORD FORUM. We are old and unable to shop in store, so depend on deliveries. Any issues have been resolved when I feed back, either to the store, or rarely to customer service if it's about policy...(like charging suddenly for delivery when I put in my order 2 days prior! )... We use Iceland at least once a month. Any substitutes are thoughtful, since we intimated that we can't always get to the shops. Anything that doesn't suit is returned with the driver. The helpful drivers are ALWAYS courteous and friendly, no matter how rushed they are. On the rare occasions I go to the store, any help requested to save my legs, or lifting to the car is happily given. Maybe other branches could learn from them?! It has to be said that I try to be polite, and maybe not everyone does...do unto others etc.. The only criticisms I could make, just so you don't think I'm blinkered - are those daft, giant carrier bags they were forced to use, which spill the goods everywhere. Also the luxury coleslaw often has huge lumps of inedible cabbage stalk. Occasionally a packer is inexperienced, and puts soft things in first, then heavies on top. Yes, prices are naughty in some instances, but as with anything, even online, one has to compare prices, not blindly putting into the basket. That said, it is simply feedback, and not sufficient to detract from 5 star service.