I recently went to Iceland on a Tuesday for the 10% discount , having been a costumer for many years , but this time unfortunately did not have my bonus card with me I stopped taking it as I never received anything from it so thought it was pointless, and apparently things had changed , and unless i had my bonus card with me I was told I could not have my discount . I spent a large sum there on this occasion . reported this to Iceland Online and having sent numerous email and have had no response . So wake up Staff in he Offices and start doing what you are paid for .