Will refuse all price matches despite them telling you they will honour it. Amazon were selling the same item for £504.99 vs John Lewis who was selling it for £699. Chatted with their customer service before purchase who confirmed they would price match Amazon. Ordered the item but the price match was refused because they don't match "trade prices". Clarified to them that Amazon price is a retail price not a trade price (which is a business selling to another business). They changed tack and said oh we mean trade-in price. Clarified to them that Amazon was not offering the trade-in deal, John Lewis was and "trade price" is not the same as "trade-in" price. Despite clearly being in the wrong they refused to budge. Didnt even apologise, just said return the item and order from amazon if you want. Imagine - they think customers are stupid enough not to know the difference between the terms "trade price" and "trade-in price". Clearly illegal - misleading and false advertising to customer. John Lewis have gone so far downhill I wouldnt touch them with a barge pole now!