10/10 would recommend! I was looking to purchase life insurance online. Most of the incumbent large players did not give me a quote and asked me to wait in line for days till their sales team would reach out. I fortunately landed on Policy Advisor and using their online process I was able to derive a personalized quote within a minute. I found that this quote was lower than many other firms because it takes your health and history into consideration to offer better deals. From there on it was as smooth as taking a walk in the park. My application, document verification and signatures, coordination with policy issuers, everything was online. I did not have to wait in long lines, had the full visibility of progress and had full control of my application. I also liked that their sales executive did not try to cross sell me a policy of higher amount. He genuinely understood my needs and suggested that I invest in a particular policy that covers me for the right amount of risk. This is a benchmark how insurance companies should operate.