It isn't cheaper to book direct despite what Premier Inn claims - so don't! Customer service on the phone didn't listen at all but talked over me. While waiting I was told that it is cheapest to book directly with them - it isn't! I found the same room about 10% cheaper on Booking.com. I asked them to explain the claim of being cheaper and the best they could come up with was "third party sites are often cheaper but overall we are cheaper". I asked what overall meant but they couldn't give a sensible answer. I only booked direct because I had received a promotional email offering free breakfasts -- however, they did not provide those because I hadn't clicked on the link, I relied on their promise - which clearly one cannot do! They even admitted that their claim to be cheaper when booked direct is often untrued. Very poor service desk experience.