Promotion Starbucks choose to primarily focus on promotion through social media, this provides them with not necessarily the advantage anymore over the competitors as it is becoming quite regular for business to choose this method over others due to how easy and effective it is. Starbucks are notorious for their seasonal promotion, this means that when it comes round to December (Christmas time) Starbucks start to advertise their festive themed drinks, doing this increases there public appeal. Price Starbucks are notorious for a more expensive coffee, this can make some customers veer away from the business. When compared to their competitors Starbucks always appear slightly above. Not necessarily down to their performance alone but because with the marketing strategies and consistent service creates a brand loyalty, this means that even when a customer has a bad experience in Starbucks they will still return, rather than go anywhere else. Starbucks also use a variety of marketing strategies, one of them I believe to be premium pricing for coffee retailers with this however comes a premium product.