Sonia F
If I could give minus stars I would. I was racially profiled by a security guard in a Superdrug store while out shopping with my sister. I left the store straight away, but brought it to the attention of the Superdrug customer service team via twitter that same day. They said they would investigate and get back to me, but almost two weeks later I heard nothing so I had to chase them. They then gave me a very generic apology. I tried to explain to them that firstly it should be the security guard to apologise and secondly it is not even about the apology anyways. What I wanted was to know what changes they would be implementing to try and prevent this from happening again in the future. They couldn't or didn't want to answer that and instead offered me 400-700 beauty points. To put that into perspective, they offered me £4-7 in response to my complaint about being racially profiled. I was not after freebies or compensation, but if I was, that would have been a slap in the face. They just could not seem to comprehend how being racially profiled is so degrading, demeaning and leaves you with feelings of sadness, distress and anguish. They couldn't understand that I didn't appreciate being made to feel this way because of a shopping experience that I had in one of their stores and that I wanted a clear cut action plan to show that they see the fault and are willing to fix it, so that no person of colour will ever feel like that again after visiting one of their stores. Due to this Superdrug does not deserve people of colour to shop with them!
2 months ago
 
Superdrug has a 3.56 average rating from 282 reviews

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