I have been using palest golden blonde water colour for about 6 years , ever since becoming allergic to semi permanent box hair dyes . I have a little bit of grey and now making the bold step of ordering palest ash blonde to mix with it half and half and see what happens ! I was always strawberry blonde but as I got older the base colour gone light dull brown with a little grey in it . So this brightens my hair and I get a lot of compliments . Beware that other company tho as accidentally ordered from it recently and altho cheaper seems more complicated to use with two bottles -it can be confusing between the 2 and the other company is cheaper but would prefer to use Gentle Hair so far really .