Selection would be much improved with more fitting jumpers and cardigans in classic styles: Tight fitting V necks, polar necks with high polar neck for warmth and fitting sports like jumpers with a short 1/3 zip at the front with a matching round neck to go underneath so you can layer. This would appeal to a younger audience as well. Your quality is very good and prices reasonable but I find the styles could be more classic and tight fitting and then I would buy many more at these prices. Also would love classic cable knit v necks in navy blue, grey , dark green, pale pink and pale blue. Good quality and good prices but seem a bit old fashioned styles and we want tight fitting young styles