I was looking for a new pillow and came across Pillow World, they had a great choice of pillows and at very good prices, I even got offered a discount code as I was browsing the site. I placed an order, used the discount code which worked out well. The pillow was delivered safely - the delivery man knocked and waited for the door to be answered and the package was in good condition. I have used the pillow for about a week now and I am happy with my choice. I purchased the Hypnos Latex High Profile Pillow - it's not too high or too firm or too soft - it's just right for me! I like to sleep on my side. I can happily recommend Pillow World.