A much nicer environment than the shops along Hatton Garden. Not exactly plush surrounding which is at odds given how much one might be spending with them, but it does mean a competitive price. They were happy to select a range of five stone for me to narrow down my preferences, and a further five similar stones for me to finally select my preferred stone. This really is worth doing - the grades on a piece of paper don't tell the full story and you can't know what is more important to you until the differences are right there in front of you. Ended up with a stong and ring that I was very happy with and never once had to endure someone encouraging me into their shop.