Was contacted by Yell on the 1 September 2021 and was told that based on their smart estimate report, I would receive traffic and sales from Altrincham, Cheadle, Wythenshawe and surrounding areas. The sales person was truly convincing which led me to believe that based on her experience in the field and her advice - I would see an increase in sales and traffic. A contract was open with a price tag of £362 per month with no space for consideration or even a suggestion to think about it. Yell personel stayed on the phone while constantly telling me to "sign the contract and your business will grow". My thought was that based on what I was promised, I would received the expected sales to fund this ad. After the call which lasted for over 2hrs, I read through the contract and I realised that there were no 14 days cooling off period. However, by the end on September, there were no activities from the Yell ads which conflicts the promise made by Yell. I contacted Yell and request a cancellation and was told that it can't be cancelled and it is because I have no reviews and they would give me a discount which I didn't accept as I wanted the contract to be cancelled. I opened a complaint and was contacted by Yell who told me that if they tweak up the ads with more features, I would see more traffic and Yell also mentioned I should also accept the discount previously issue because the added features would not work - she made sure to stay on the phone until I did accept it. By mid October, still no activities from the Yell ads, which by then I cancelled the direct debit and contacted Yell who told me that I need to pay the outstanding bill. In November, I received a letter from a collection agency demanding payment. My final option is to take Yell to court for this poor, ruthless approach and assault on small Businesses. Yell business method isn't to help small business grow but to squeeze every penny from your pocket with a no result contract. I have a facebook ads that is performing well for a small fraction of the cost Yell is charging. Between September to November, I have receive 8 customers from Facebook and 0 from Yell