Yellow books are obsolete and so is their website.
Charging a fixed price for advertising is barbaric and unacceptable for nowadays industry. Use google ads/facebook/instagram to advertise for less than a penny per view with the ability to manually target your demographics. No binding contracts either unlike with yell.
Im sure they know that their days are counted so they are at the point where maximizing profits despite harming their own reputation is the only option left.
Millenials will push yell out of business and it is only a matter of time.
6 years ago
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