When my daughter began working with Joel, he suggested in order to be a strong applicant for university, she needed to work on our extracurricular activities. Based on her interests and passions, he said to work on ideas that would truly stand out. He took the time to figure her out and what would be successful for her and didn't offer preset packaged ideas. With his help my daughter started a successful business and rolled out two projects that proved popular at school. Joel also coached her, again taking the time and effort to help her prepare a customized paper that represented her in the best possible light. I strongly think that thanks to Joel's help and expertise my daughter's chance of getting into the program of her choice improve greatly.