Nice clothes but, they treat customers like idiots and rip us off in the U.K. I took an item of clothing to the checkout at Zara Guildford, the item was marked up at €35. I hadn’t noticed the price was in € and not £ and was horrified when they asked for £45. They tried to fob me off saying that they had to add VAT to the Euro price, there was an exchange difference and they were imported? The ticket price in € includes local VAT just like it does in the U.K. and at the current exchange rate €35 is less than £30. So they are charging us 50% more in the U.K. than in Europe. They don’t deserve anyones custom!