“We ran a PPC campaign with Lincoln Digital Marketers for our spring promo. The setup was fast, and they clearly knew what they were doing with keyword targeting. That said, the first week’s budget pacing was a little off — we burned through too much too early. Once we raised it with them, they adjusted the bid strategy and performance stabilized. By the third week, we started seeing solid conversions. Not perfect, but they listened and adapted and that’s what counts.”
