“The shipping insurance language gave me pause. The statement, “By deselecting, West End Motorsports is not liable for lost, damaged, or stolen items,” comes across as overly aggressive and a bit concerning.
I understand the value of third-party shipping protection and the convenience of expedited claims, but the wording makes it sound like customers are unprotected without it. That doesn’t inspire confidence, even if that’s not the intent.
I’d suggest revising the language to clarify what protections are still in place without the add-on, and to present the insurance as an optional convenience rather than a necessity. That would make the experience feel more transparent and trustworthy.”